Powered by data
Developing functional, feature-rich, and convenient products is one of our top priorities. Interaction with the product should be seamless, and the user should never be confused when dealing with the product. That’s why we pay so much attention to the user flow.
We create designs with user needs in mind. We simplify processes and respond to those needs one step before they are actually expressed. So users get spectacular experiences.
Via our design, we strive for provide memorable experiences by building a trust - ased relationship with the user and evoking positive emotions.
Emotional design examples
Smart assistant for Beeline, which gives useful tips
Creative ways to showcase the product on the Kia EV6 promotional website
AR mechanics in the Emirates NBD Bank app
Bank branches on the subway map and smart filters
Switching the language on the 7Flowers website is accompanied by the translation of the proverb
Style and mechanics for the GORA mining company website
A special version of the MSTU website with a responsive interface
An animated favicon for the site of the Playkot game developer
What is Data Driven Design about?
Full immersion into your business
We analyze your business processes based on interviews with key stakeholders and find new points of growth.
We conduct UX tests and give you the results with clear visual solutions.
We test not only our solution from the UX point of view, but also look at the actual figures of the product. We study metrics and quantitative data.
High-converting and effective products
Combination of quantitative and qualitative research methods for a better result
Define the business goal, identify the stages,
and intermediate goals
Identify process and interface weaknesses, user goals
and objectives, and formulate hypotheses
Eye tracking research
Five second test
First click test
Test of preference
Testing hypotheses with numbers
How it works
We study business statistics
We study users and their goals
We analyze product numbers and develop hypotheses based on them
We build a top notch website based on the collected information, your requirements, and our expertise
What you get
Few design iterations
fewer edits due to quantitative research. We save your time and budget.
Only necessary functionality
We respect project boundaries
The Design for Human approach allows focusing on key functionality without increasing the budget and development time for non-priority features.
Saving your resources
updating the web product due to post-analytics and improving its impact on key business metrics.
UX Lab and eye tracking
We conduct face-to-face interviews and offline qualitative research at our UX lab and use eye-tracking methodology to analyze user visual behavior and uncover usability problems.
An eye tracker consists of cameras, projectors, and algorithms
The projectors create a pattern of near-infrared light on the eyes
The cameras take high-resolution images of theuser’s eyes and the pattern
ML, image processing, and mathematical algorithms are used to determine the eyes position and gaze point
Development and integrations
We develop high-load services using
modern technologies and frameworks