Design Culture

Oleg Chulakov

The author of the emotional
design concept

Design

for humans

Powered by data
and emotions

people who working in office

Functional and aesthetic

products should have three

key characteristics

Functional

Developing functional, feature-rich, and convenient products is one of our top priorities. Interaction with the product should be seamless, and the user should never be confused when dealing with the product. That’s why we pay so much attention to the user flow.

User-friendly

We create designs with user needs in mind. We simplify processes and respond to those needs one step before they are actually expressed. So users get spectacular experiences.

Emoti

nal


Via our design, we strive for provide memorable experiences by building a trust - ased relationship with the user and evoking positive emotions.

Emotional design examples

Screenshot preview of Smart assistant for Beeline interface

Smart assistant for Beeline, which gives useful tips

astonishment 

Screenshot preview of Kia EV6 promotional website interface

Creative ways to showcase the product on the Kia EV6 promotional website

pleasure 

Screenshot preview of NBD Bank app interface

AR mechanics in the Emirates NBD Bank app

satisfaction 

Screenshot preview of metro website interface

Bank branches on the subway map and smart filters

astonishment 

Screenshot preview of 7Flowers website interface

Switching the language on the 7Flowers website is accompanied
by the translation of the proverb

cheerfulness 

Screenshot preview of GORA website interface

Style and mechanics for the GORA mining company website

satisfaction 

Screenshot preview of MSTU interface

A special version of the MSTU website with a responsive interface

pleasure 

Screenshot preview of playkot website interface

An animated favicon for the site of the Playkot game developer

cheerfulness 

What is Data Driven Design about?

A photograph showing a girl looking at a screen monitor. The picture also describes the working mood in the office space.

Why us?

Full immersion into
your business

We analyze your business processes based on interviews with key stakeholders and find new points of growth.

In-depth testing

We conduct UX tests and give you the results
with clear visual solutions.

Digital verification

We test not only our solution from the UX point of view, but also look at the actual figures of the product. We study metrics and quantitative data.

High-converting and effective products

Combination of quantitative
and qualitative research methods
for a better result

Method

Define the business goal, identify the stages,
and intermediate goals

Research

Job Stories

CJM

User Flow

Identify process and interface weaknesses, user goals
and objectives, and formulate hypotheses

Qualitative

In-depth interviews

Eye tracking research

UX testing

Five second test

First click test

Test of preference

Card sorting

Testing hypotheses with numbers

Quantitative

A/B testing

Polls

Web analytics

How it works

01

Business

We study business statistics

02

Users

We study users and their goals

03

Data

We analyze product numbers and develop hypotheses based on them

04

Result

We build a top notch website based on the collected information, your requirements, and our expertise

What you get

Few design
iterations

70%

fewer edits due to quantitative research. We save your time and budget.

Only necessary
functionality

We respect project boundaries

The Design for Human approach allows focusing on key functionality without increasing the budget
and development time for non-priority features.

Saving your
resources

5 years

updating the web product due to post-analytics
and improving its impact on key business metrics.

UX Lab and eye tracking

We conduct face-to-face interviews and offline qualitative research at our UX lab and use eye-tracking methodology to analyze user visual behavior
and uncover usability problems.

01

An eye tracker consists of cameras, projectors, and algorithms

02

The projectors create a pattern of near-infrared light on the eyes

03

The cameras take high-resolution images of theuser’s eyes and the pattern

04

ML, image processing, and used to determine the eyes position and gaze point

Development and integrations

We develop high-load services using
modern technologies and frameworks