Design Culture
Oleg Chulakov
The author of the emotional
design concept
Design
for humans
Powered by data
and emotions
Functional and aesthetic
products should have three
key characteristics
Functional
Developing functional, feature-rich, and convenient products is one of our top priorities. Interaction with the product should be seamless, and the user should never be confused when dealing with the product. That’s why we pay so much attention to the user flow.
User-friendly
We create designs with user needs in mind. We simplify processes and respond to those needs one step before they are actually expressed. So users get spectacular experiences.
Emoti
nal
Via our design, we strive for provide memorable experiences by building a trust - ased relationship with the user and evoking positive emotions.
Emotional design examples
Smart assistant for Beeline, which gives useful tips
astonishment
Creative ways to showcase the product on the Kia EV6 promotional website
pleasure
AR mechanics in the Emirates NBD Bank app
satisfaction
Bank branches on the subway map and smart filters
astonishment
Switching the language on the 7Flowers website is accompanied by the translation of the proverb
cheerfulness
Style and mechanics for the GORA mining company website
satisfaction
A special version of the MSTU website with a responsive interface
pleasure
An animated favicon for the site of the Playkot game developer
cheerfulness
What is Data Driven Design about?
Why us?
Full immersion into your business
We analyze your business processes based on interviews with key stakeholders and find new points of growth.
In-depth testing
We conduct UX tests and give you the results with clear visual solutions.
Digital verification
We test not only our solution from the UX point of view, but also look at the actual figures of the product. We study metrics and quantitative data.
High-converting and effective products
Combination of quantitative and qualitative research methods for a better result
Method
Define the business goal, identify the stages,
and intermediate goals
Research
Job Stories
CJM
User Flow
Identify process and interface weaknesses, user goals
and objectives, and formulate hypotheses
Qualitative
In-depth interviews
Eye tracking research
UX testing
Five second test
First click test
Test of preference
Card sorting
Testing hypotheses with numbers
Quantitative
A/B testing
Polls
Web analytics
How it works
01
Business
We study business statistics
02
Users
We study users and their goals
03
Data
We analyze product numbers and develop hypotheses based on them
04
Result
We build a top notch website based on the collected information, your requirements, and our expertise
What you get
Few design iterations
70%
fewer edits due to quantitative research. We save your time and budget.
Only necessary functionality
We respect project boundaries
The Design for Human approach allows focusing on key functionality without increasing the budget and development time for non-priority features.
Saving your resources
5 years
updating the web product due to post-analytics and improving its impact on key business metrics.
UX Lab and eye tracking
We conduct face-to-face interviews and offline qualitative research at our UX lab and use eye-tracking methodology to analyze user visual behavior and uncover usability problems.
01
An eye tracker consists of cameras, projectors, and algorithms
02
The projectors create a pattern of near-infrared light on the eyes
03
The cameras take high-resolution images of theuser’s eyes and the pattern
04
ML, image processing, and mathematical algorithms are used to determine the eyes position and gaze point
Development and integrations
We develop high-load services using
modern technologies and frameworks